Rough Cut – Title Sequence & TS Style Screens

April 27, 2011 at 6:40 pm (MA Motion Graphics - Projects)

Rough cut for the Hawthorn Tree title sequence. Currently still a work in process, so there are a few technical issues & other characters/elements to be included in the final sequence. With this sequence I wanted to introduce the viewer to the dark, eerie, unsettling, sinister Otherworld and the creatures (particularly dark fairies) that inhabit it. I also wanted to take the viewer on a journey from the real world to the Otherworld, while highlighting the sharp contrast between both worlds.

Hawthorn Tree TV series (info) Further reading to understand Hawthorn Tree Universe – includes target audience, synopsis, characters & locations

Logo & Transmedia Storytelling Style screens

These again are still a work in progress and all elements that make up the transmedia storytelling campaign are not yet included

1. Hawthorn Tree logo – As it appears in full like in the title sequence, on the website etc.

2. Elements of Logo – As the logo is quite long it can be simplified when needed For example on websites like Youtube and Twitter

3.Hawthorn Tree Youtube – Through this page users will be able to access the Hawthorn Tree   webisodes & watch the latest episodes of the series

4.Twitter – The colours & patterns for the backgrounds are similar to the Youtube designs to keep style consistent. The twitter account will give all the latest information on the Hawthorn Tree universe as well as having a live translation for the evil characters native language to English as the show is broadcast

5.Hawthorn Tree Facebook

6.Human Characters Facebook – The children that get taken to the Otherworld will have their own Facebook pages to make them more real. They will engage with other characters in the show through these pages

7. Sidhe Social Media (rough) – As Facebook itself cannot be edited an alternative Facebook like social media “site” will be accessible on the Hawthorn Tree website. Audiences will not be able to sign up for this “site” as it is only for members of the Sidhe, but similar information to that found on Facebook will be included.

I’m currently looking into a way to connect it to Facebook

8. Transmedia Storytelling Release schedule – An outline of the different elements of the transmedia storytelling campaign that make up the Hawthorn Tree universe. Gives an idea of how all the elements are connected and when they are released


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Elements of title sequence

April 27, 2011 at 5:10 pm (MA Motion Graphics - Projects)

Silhouette of dark fairy characters

Old style video created with Magic Bullets plugin for After Effects

Video footage of ink in water (used for the transitions from one photo to another in the title sequence)

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Text Motion Tests

April 27, 2011 at 4:28 pm (MA Motion Graphics - Projects)

With these text motion tests I wanted to create an eerie unsettling atmosphere, while stile making the animations subtle enough so that the text could be read easily. The tests also include the text appearing and disappearing from the Otherworld, much like the characters themselves will help create an un-nerving atmosphere

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Motion Tests (Title Sequence)

April 27, 2011 at 4:12 pm (MA Motion Graphics - Projects)

Illustration & watercolour motion test

Forest photo & watercolour test

Motion test with altered photos for real world & otherword. Testing the colours, text & transitions

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April 27, 2011 at 3:40 pm (MA Motion Graphics - Projects)

Animatic for the Hawthorn Tree title sequence. Testing the photo order & some text tests. Music: Nightmare by Avenged Sevenfold. This conveys the eerie, fantasy element of the show. Change in music signifies to the viewer that they have moved from the real world to the Otherworld.

Alternative music for animatic by Nighwish. This heavily reinforces the Irish element of the show

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Style Screens

April 27, 2011 at 3:24 pm (MA Motion Graphics - Projects)

Style screens for  Hawthorn Tree title sequence

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Fairy Folk

April 20, 2011 at 2:51 pm (Motion Graphics)

Text to be used in the title sequence (which will be unreadable) is sourced from a variety of places including this site about fairies. It will include descriptions of fairies, their world & myths surrounding the fairies

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Oldstyle video research

April 15, 2011 at 4:24 pm (Motion Graphics)

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Logo Research

April 5, 2011 at 10:43 am (Uncategorized)






























































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Intel “The Chase” movie/ad

April 4, 2011 at 3:22 pm (Motion Graphics)

A highly entertaining short movie/ advertisement for Intel done in a Transmedia style way. It shows all the different platforms seemlessly fitting together e.g. games, live action movies, youtube vidoes, flicker, facebook etc. These are all mixed together in such a clever way to make a movie out of the clips. Could make something like this for my transmedia project to show all the aspects of transmedia & how they all fit together

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